Clik here to view.
The Keys to a Successful Facebook Ad Campaign
When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). This data can become some very...
View ArticleClik here to view.
Digital Tools to Maximize Your Fundraising Efforts
Money is essential in the world of medicine, especially for medical research. It can be the difference in updated technology – and saving a life. While traditional fundraisers, charity dinners and...
View ArticleFacebook Groups: A Unique Way to Market Your Healthcare Facility
Although many businesses – including ones in healthcare and medicine – turn to their Facebook pages to promote their practices, getting noticed organically these days can be challenging. With...
View ArticleClik here to view.
Custom Publishing: Take Control of Your Brand
Communication with patients and potential patients is key to any healthcare facility’s success; it’s essential for branding and other marketing purposes. But unlike other industries – like retail and...
View ArticleYour About Us Page: More Than a Placeholder
The About Us section is one of the most visited pages on a business’s website. If you don’t believe it, check out your Google Analytics account and see for yourself. Odds are that it’s pretty close to...
View ArticleClik here to view.
Internal Marketing: The Key to Employee Engagement
We spend a lot of time focusing on marketing to external audiences, but internal marketing is just as important to your organization. Your organization is only as strong as its weakest link, so it’s in...
View ArticleBecoming an Instagram Influencer: 3 Things You Need to Know
Instagram is becoming one of the biggest social networks out there. From its photo opportunities to its video and hyperlapse features, Instagram is a social medium that no business – including ones in...
View ArticleSpeed Matters for a Healthcare Website
When someone is looking for health-related information, chances are that the person is either sick, trying to care for a loved one or is stressed over another health situation. That person’s mind is...
View ArticleUsing Social Media to Build Your Facility’s Credibility
Social media can be an incredibly powerful marketing tool because your messages can potentially reach a large amount of people instantly. What works for industries like retail and hospitality –...
View ArticleCarousel: Your New Weapon in Facebook Marketing
While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially on Facebook, the world’s biggest...
View ArticleClik here to view.
Wax Custom Communications Scores 9 Statuettes at the 21st Communicator Awards
Miami, FL 2015 – Wax Custom Communications made its presence known at the 2015 Communicator Awards when it received a glowing total of nine awards on only 11 entries submitted for the multichannel...
View ArticleWhat Makes for Good Content?
When it comes to social media and blogging, many businesses face the same obstacle: figuring out what to post. Content doesn’t have to be complex or hard to create. You simply need to tell a story and...
View ArticleSummer: The Best Season for Marketing
When you think of summer, your mind probably drifts to summer vacations and other forms of relaxation. Chances are that work is slow, too, and that your competition is also winding things down for the...
View ArticleWhat It Takes to Write a Great Case Study
Aside from your homepage and About Us page, the Case Study section of any website is most likely the page (or pages) that gets the most traffic. In the world of healthcare, your Case Study section...
View ArticleWhat You Need to Know About Instagram’s New Updates
Instagram is a very powerful social medium with over 300 million active users. It’s a social network that no business should overlook – especially those in healthcare. The network is making...
View ArticleUsing Social Media to Promote Your Events
Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for ways to get the public...
View ArticleBusiness Listings: Are Yours Correct?
Did you know that 49 percent of businesses – including those in healthcare – have never updated their business listings online? That’s a pretty big number. In today’s digital world, it’s not enough to...
View ArticleThe Secrets to Expanding Your Organic Reach on Facebook
Does your healthcare facility have over 20,000 fans, but your posts only reach about 23 of them? If the answer is yes, you aren’t alone. With Facebook’s new algorithm, organic reach has definitely...
View ArticleWhy a GoPro Makes Sense in Healthcare Marketing
The world of healthcare moves at a very fast pace, especially in a hospital emergency room. You have physicians and other medical staff working around the clock saving lives. Why not recognize this...
View ArticleMaximize Your Facility’s Marketing Efforts With Pinterest
Pinterest is a growing social network. With over 72 million users – 47 million in the U.S. alone – this photo-sharing social network shouldn’t be ignored by any business, including those of us in...
View Article
