How to Handle Social Media Criticism
In today’s digital world, everyone has a voice and everyone has an opinion. While some of your social media followers may praise or thank you for the services you provide, there are always those...
View ArticleWhy Storytelling Is Essential in Healthcare Marketing
Numerous studies over the years have proven that our brains are far more engaged not by facts but by storytelling. Our brains love stories. In reality, we spend about a third of our lives daydreaming...
View ArticleHow Data Can Help You Get New Patients
When looking for new patients, healthcare facilities are using a variety of marketing tactics such as an optimized website, blog, direct mail and social media. While all of these avenues have the...
View ArticleHow to Make Your Healthcare Email Correspondence Genuine
In the world of healthcare marketing, sincerity and trust are essential. Sadly, when it comes to digital and social media, sometimes we respond so quickly that we neglect the specific written words...
View ArticleUnderstanding The Differences Between A/B and Multivariate Testing
Should your call-to-action Make An Appointment button be on the top of your page or the bottom? Should it be positioned on the left side of the screen or the right side? In the world of marketing,...
View ArticleHow to Make Your Blogs Go Viral
The Internet produces a ton of content. Whether it’s unique text, images or video, content is being passed around the web quicker than we can blink. But what makes some content go viral and other...
View ArticleUnderstanding the Healthcare Consumer
Today’s healthcare consumer is a complicated audience. Gone are the days when we, as marketers, could simply target women between the ages of 35 and 64, who have traditionally been the primary decision...
View Article4 Ways to Get Visitors to Read ALL Your Content
In today’s digital world, everyone is producing content. After all, content is the way to get found. But while content is great for Google and SEO purposes, how much of that content is actually being...
View ArticleWhy You Should Be Blogging
The word “blog” has been a buzzword for years. Many use it as a noun, and others as a verb. No matter how you use the term, though, one thing is for sure: a blog is essential for any business in 2016....
View ArticleWhy Your Marketing Strategy Should Include Direct Mail
As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts. A lot of companies opt for digital communications – pay per click, social media, email and...
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